Instagram TV either IGTV It is a new tool instagram dedicated to the long-form videos created and shared by the users themselves, in order to position themselves in the future as an alternative to the video platform of Youtube. Therefore, below we explain everything you need to know about IGTV, how does it work, how to upload a video step by step and how to monetize them to get the most out of your favorite app.
How to make videos with Instagram TV
index of contents
- What is Instagram TV (IGTV)
- How Instagram TV works
- How to upload videos to Instagram TV step by step
- Requirements to monetize IGTV videos
What is Instagram TV (IGTV)
Instagram TV either IGTV It is a tool integrated into instagram dedicated to the creation of videos, through which users can share your video creations with other Instagram users. To access IGTV we just have to click on the icon located next to the direct messages icon or using the new standalone IGTV app.
In addition, IGTV allows you to upload longer videos; so much so, that Instagram TV allows you to upload videos of up to 1 hour through the web version of Instagram, while in its mobile version the limit is at 15 minutes. Let's not forget that Instagram only allowed the upload of videos of up to 15 seconds through the Stories and up to 60 seconds through the Instagram feed.
On the other hand, IGTV videos do not disappear like Stories videos, but rather remain stored in the user account, available to other users and accumulating visits over time. The format allows both 9:16 vertically As the 16:9 horizontal and the videos play automatically upon entering and without the need to perform prior searches as in Youtube.
IGTV allows you to see the videos of users we already follow and discover videos that we have not seen yet through the following four categories:
- For you: personalized recommendations based on user tastes.
- followed: videos of users you follow.
- Popular: most popular videos with the most interactions.
- Keep watching: videos that you have left halfway and can continue watching from the moment you closed.
How Instagram TV works
Follow the following steps to create an Instagram TV account and start creating and sharing your videos:
- Access the IGTV tool or download the specific app
- Log in with your access details or register if you don't have an account yet; If you are logged into Instagram, IGTV will automatically recognize you.
- Click on the settings icon in the right corner and then on Create channel.
- Click on the “+” icon in the right corner to start creating and publishing videos.
- Choose a video from your mobile gallery, either in horizontal or vertical format (not square).
- Add the title, description, and a link to an external page if you wish.
- Create an image for the video thumbnail.
How to upload videos to Instagram TV step by step
From the Instagram or IGTV application
Follow the steps below to upload videos from the Instagram or IGTV app:
- Click on the “+” icon at the bottom of the screen and select the video you want to upload; Click on Next.
- Select the Long Video option to share a video longer than 60 seconds; If it is a video of less than 60 seconds you can share it from the profile through Short video.
- Swipe from the bottom of the screen to select an image for the video thumbnail or tap the “+” icon to use an image from your mobile Image Gallery; When you have it, click Next.
- Write a title and description for the video.
- If you want to add the video to an already created playlist or series, click on Add to series; If it is the first video of a new series you will have to write the name of said series.
- As an option, you can post a preview of the video on your Instagram profile or feed or share it on Facebook to reach more people; Click on Edit profile cover to edit the thumbnail on IGTV.
- To finish, click on Publish to upload the video.
From the Instagram website
Follow the steps below to upload videos from the Instagram website with a maximum of 60 minutes in duration:
- Access the Instagram website with your usual internet browser on your PC.
- Enter your access information (username and password).
- Once inside your profile, click on IGTV.
- Click on Upload.
- Click on the “+” icon and choose the video you want to upload; You can also drag the video from its source folder and drop it to the corresponding location.
- Write a title and description for the video.
- Alternatively, you can post a preview of the video on your Instagram profile or feed or share it on Facebook to reach more people.
- To finish, click on Publish to upload the video.
Requirements to monetize IGTV videos
As with other platforms such as Youtube, users can choose the option of monetize your videos to get economic benefit of your views through advertising. Of course, this option is not available to everyone, but it will be necessary to meet two basic requirements, which are:
- That the account has a minimum of 10,000 followers.
- 30,000 visits of more than one minute each.
If these numbers are met, you can obtain up to a 55% of benefits generated by a video through its advertising.
