Below we teach you how to see the statistics of your posts on Instagram, the popular platform for sharing photos, videos, Stories, Reels and more. And Instagram is one of the social networks most popular, with millions of users sharing and viewing all kinds of publications, with a special interest on the part of companies and influencers, who share their content and products with a high number of users thanks to good management of your strategies and statistics. Therefore, thanks to our tutorial you'll learn how to see the statistics of your posts in instagram to improve your strategy and reach more users.
How to view Instagram statistics
Index of contents
What are Instagram statistics
Instagram statistics are a very interesting Instagram tool that provides you information about your followers and your favorite content. By accessing Instagram statistics, you will know your audience better to offer publications and content according to their needs. tastes and preferences, seeing who your followers are, when they are online and how they interact with your photos, videos and Stories, thus achieving your business goals.
Types of Instagram statistics
Let's see what types of statistics Instagram offers:
- Profile analysis: Impressions, Interactions, Reach, Profile Visits, Website Clicks, Call/Email Clicks, and Mentions.
- Audience analysis: Location, Age and Hours and days of follower visits.
- Analysis of individual posts: Interactions, Discovery, Followers, Reach, Impressions, Saves and Comments.
- Instagram Stories Analysis: Impressions, Reach, Exits, Responses and User Information.
- IGTV Analysis: Plays, Likes, Comments and Audience Retention.
How to view Instagram statistics
Follow the steps below to see statistics on Instagram:
- The first step is change your personal Instagram profile to your company profile; To do this, go to Settings – Account – Switch to professional account.
- Now choose the option that best suits your profile or content among Creator (public figures, artists or influencers) or Company (stores, businesses, brands or service providers).
- Now choose a category that best describes your activity; you can show or hide this information in your profile; Additionally, Instagram will ask you to review your contact information to make sure everything is correct (email, phone number and address).
- Once you have changed your profile to business, open the menu on the right of the screen and choose the option Statistics, where you can consult information about your content and its performance and activity among the public that follows you.
- Although if you want to see the statistics of a specific publication, you just have to go to the publication in question and click on the option See stats located below the photo, right next to the button Promote.
It is also possible see the statistics of an Instagram Story; follow the following steps:
- Go to your account profile, open the side menu and click on Statistics.
- Now click on Stories – See all and choose the category you want to analyze and the time period (24 hours, 7 days or 14 days).
Likewise, it is also possible view IGTV statistics; follow the following steps:
- Access the video for which you want to know its statistics.
- Now click on the three vertical dots icon.
- Now choose the option Statistics to see the numbers of said video such as views, likes and comments, in addition to audience retention, that is, the average percentage played and the user retention graph.
Thus, and thanks to these different methods, you will be able consult all types of statistics that Instagram offers to its users.
